To treat development issues of humanity and to communicate same to the people, from the people’s understandable perspectives and with accorded respect for their culture, language, nuances and their entire being in such a participatory manner that both the service providers and the beneficiaries have a strong synergy and affinity that will galvanize ownership of
development issues and programmes from the process to the products.
To fill an existing gap caused by a wide but bridgeable gulf between development providers and the people, occasioned by disconnected information dissemination due to the non-participatory nature of most development agents and the disempowered citizenry for whom such development projects and services are well intended but poorly communicated. With people’s participation in development policy formulation and implementation, sustainable development is far easily
transformed from the literary to the tangibly real and experiential.